Dir Info reviews performance, functioning of dept

JAMMU, FEBRUARY 14: Director Information J&K,  Nitish Rajora, emphasized
enhanced public outreach, efficient communication strategies, timely dissemination of
government initiatives as well as strengthening media coordination and improving public
engagement through digital platforms.
The Director made these remarks while chairing a meeting to review the performance
and functioning of the Department of Information and Public Relations at Media
Complex here today.
Joint Director Information (Hqrs), Viveik Puri; Joint Director Information Jammu, Atul
Gupta; Joint Director Information Kashmir, Shahnawaz Bhukhari; Deputy Director
Information (PR) Deepak Dubey; Deputy Director Information (Central) Sunil Kumar;
Deputy Director PR Kashmir Ahsan Ul Haq Chisti; Deputy Director PR Jammu Ankush
Hans; Cultural Officers, Field Publicity Officers, Information Officers and other
concerned officers attended the meeting, either in person or through video
conferencing.
During the meeting, the Director underscored the importance of proactive
communication for the public good. He urged the officers to adopt innovative
approaches to highlight developmental programs, welfare schemes and policy decisions
of the government.
The Director laid special emphasis on leveraging social media and digital platforms for
real-time updates and public feedback, ensuring transparency and accountability. He
called upon the officers to adopt timely strategies for debunking fake news.
While reviewing manpower position and other issues of the department, he called upon
the officers to speed up the process for filling of vacant posts. He also called upon the
officers to organise regular training courses for staff of the department to abreast them
with latest trends of public relations.
The Director, on the occasion, called upon the officers to commit themselves towards
strengthening the government-public interface and enhancing public trust through
efficient and responsible information dissemination.