Srinagar Observer
Sunday, June 1, 2025
  • Home
  • Top News
  • Kashmir
  • Jammu
  • Business
  • Sports
  • National
  • World
  • Editorial

    The Habitual Shifts

    Assuring Crime Free Society

    Stimulating Young Energy

    An Ethical Denial

    Beating Inflation

    The Timely Exigence

    Extension in Academics

     Aiding Healthcare

    Development in Disguise

    Gender-Free Conviction

  • Edit-Oped
  • ePaper
No Result
View All Result
Srinagar Observer
  • Home
  • Top News
  • Kashmir
  • Jammu
  • Business
  • Sports
  • National
  • World
  • Editorial

    The Habitual Shifts

    Assuring Crime Free Society

    Stimulating Young Energy

    An Ethical Denial

    Beating Inflation

    The Timely Exigence

    Extension in Academics

     Aiding Healthcare

    Development in Disguise

    Gender-Free Conviction

  • Edit-Oped
  • ePaper
No Result
View All Result
Srinagar Observer
No Result
View All Result
Home Latest

J&K an all season tourist destination; Dept needs uplift to tap its potential fully: Secretary

SO NEWS Desk by SO NEWS Desk
March 11, 2023
in Latest, Top News
A A
0
Share on FacebookShare on TwitterWhatsApp

Reviews departmental working; Asks officers to achieve set targets in time

JAMMU, MAR 11 – Secretary Tourism, Dr. Syed Abid Rasheed Shah, today stated that Jammu and Kashmir is an all season tourist destination and there is high need to uplift the department with the changing times to tap this immense tourism potential to the fullest.
Secretary said this while chairing a marathon meeting held to review the functioning of Directorates of Tourism Jammu and Kashmir, Mubarakh Mandi Heritage Society (MMHS), Jammu and Kashmir Tourism Development Corporation (JKTDC), Jammu and Kashmir Cable Car Corporation (JKCCC) and SKICC at Civil Secretariat here.
The meeting was attended by Executive Director, Mubarakh Mandi Heritage Society, Deepika Sharma, Director Tourism Jammu, Vivekananda Rai, MD JKTDC, Minga Sherpa, Director Tourism Kashmir, Faz Lul Haseeb, MD JKCCC, Ghulam Jeelani Zargar, Director SKICC, Javid Bhakshi, Special Secretary Tourism, Director Finance Tourism, Joint Directors, Deputy Directors and other senior officers of the department both in person and through video conferencing.
During the meeting, Dr. Abid had a comprehensive review of performance and functioning of all the agencies with an aim to assess the progress made by these organizations in execution of different ongoing works as well as in promoting tourism in the region and identify areas where improvements can be made.
The meeting also held detailed deliberation on various aspects related to development and promotion of tourism in Jammu and Kashmir, including infrastructure development, promotion of tourism, revenue generation, and implementation of various schemes and initiatives.
While reviewing performance of Directorates of Tourism Jammu/Kashmir, Dr. Abid emphasized on both the Directors to prepare a calendar of activities on monthly basis and organize events at their respective divisions. He also asked them to organize one grand event on monthly basis at any untapped tourist destination so that the tourists as well as locals are attracted towards those places.
Secretary enjoined upon both the Directors to make J&K Tourism Application functional in one month which will act as one stop solution for facilitating tourists coming to Jammu and Kashmir. He underscored that the application should contain the details of all tourist destinations, hotels and other recreational places.
Stressing on the need of amplifying promotional activities, Dr. Abid delved upon both the directors to use the social media effectively for promotion of J&K tourism across the country. He also asked them to establish galleries at counters of Tourism department at Jammu and Srinagar airports which will give virtual tour of major tourist destinations of J&K to visitors.
Secretary further emphasized on the Director Tourism Jammu to revive the religious tourism circuits of Jammu region like Purmandal, Uttarbehni, Sukrala, Shiv Khori and others so that the tourists can have a larger stay in Jammu. He asked them to hold promotional activities on LED screens on major places like Shri Mata Vaishno Devi Shrine, Jammu Tawi Railway Station and other high footfall places.
While reviewing the performance of Mubarakh Mandi Heritage Society, Secretary emphasized upon the officers to revive this prestigious heritage place at the earliest so that it can be brought into tourism circuit of Jammu region. He also asked them to organise grand events of cultural significance at the place so that the people and tourists are attracted towards the place.
Similarly, Secretary reviewed the functioning and performance of JKTDC, JKCCC and SKICC.
Regarding JKTDC, Dr. Abid emphasized upon the MD to upgrade the facilities at all the assets of Corporation so that the visitors have good experience while staying there. He asked the MD to earmark the ratings for hotels of Corporation so that the clients can easily choose best while searching for them online. He also asked him to make the hotels of JKTDC available on all online booking portals.
Assessing other aspects of the Corporation, Secretary asked the management of JKTDC to organize training session for employees of the Corporation in consultation with Food Craft Institute and Institute of Hotel Management.
Addressing the officers, Secretary expressed satisfaction with the progress made by the Tourism Department, JKTDC, and JKCCC in promoting tourism in the region. He appreciated the efforts made by these organisation’s to develop and promote tourism infrastructure, including construction of new tourism facilities and the renovation of existing ones. He also commended the efforts made by the organisations to promote tourism in the region through various marketing and promotional initiatives.
Secretary also identified areas where improvements can be made. He stressed the need for greater coordination between the Tourism Department, JKTDC, and others to ensure that their efforts are aligned and complementary. He also emphasized the importance of developing new tourism products and experiences to attract more tourists to the region.
Dr. Abid assured the participants that the Government of Jammu and Kashmir is committed to promote tourism in the region and will continue to provide all necessary support to the Tourism Department, JKTDC, and others. He also urged upon the organizations to redouble their efforts to promote tourism in the region and to take necessary steps to address the areas of concern.
During the meeting, the concerned HoDs gave detailed presentations on progress and performance of their respective organizations.

RELATED POSTS

Unfazed by terror threat, devotees flock to Mata Kheer Bhawani Mela in Kashmir

Miss World winner Opal Suchata Chuangsri loves Alia Bhatt’s ‘Gangubai Kathiawadi’

Related

ShareTweetSend
SO NEWS Desk

SO NEWS Desk

Related Posts

Unfazed by terror threat, devotees flock to Mata Kheer Bhawani Mela in Kashmir

by SO NEWS Desk
June 1, 2025
0

Ganderbal, June 1 - As the sacred annual Mata Kheer Bhawani Mela draws near, large numbers of pilgrims have begun...

Miss World winner Opal Suchata Chuangsri loves Alia Bhatt’s ‘Gangubai Kathiawadi’

by SO NEWS Desk
June 1, 2025
0

Mumbai, June 1 - Miss Thailand Opal Suchata Chuangsri, who has been crowned as the winner of the 72nd Miss...

Commissioner SMC reviews Clean Air efforts under NCAP

by SO NEWS Desk
May 31, 2025
0

SRINAGAR, MAY 31: With Srinagar’s air quality high on the agenda, Commissioner, Srinagar Municipal Corporation (SMC), Dr. Owais Ahmed led...

Operation Shield: Comprehensive Mock Drill successfully conducted in Srinagar

by SO NEWS Desk
May 31, 2025
0

Excercise aimed to assess on ground preparedness regarding Civil Defence, Emergency Response: DC Srinagar SRINAGAR MAY 31 - As a...

Syria begins indirect negotiations with Israel: Official

by SO NEWS Desk
May 31, 2025
0

Damascus, May 31 - Syria's information authorities chief Hamza Al-Mustafa has said that indirect negotiations with Israel have begun to...

Next Post

Beating Inflation

Dr Darakhshan lays foundation stone for new works at Mendhar, addresses a public gathering & meets delegations

Digital Edition

Srinagar Observer

Srinagar Observer is an English Newspaper based in Jammu and Kashmir

CATEGORY

  • Business
  • Edit-Oped
  • Editorial
  • Jammu
  • Kashmir
  • Latest
  • National
  • Photo Gallery
  • Sports
  • Top News
  • Uncategorized
  • World

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9,375 other subscribers

Archives

No Result
View All Result
  • Home
  • About Us
  • Contact Us
  • Advertise

© 2024 Srinagar Observer - Designed by GITS.

No Result
View All Result
  • Home
  • Top News
  • Kashmir
  • Jammu
  • Business
  • Sports
  • National
  • World
  • Editorial
  • Edit-Oped
  • ePaper

© 2024 Srinagar Observer - Designed by GITS.